Decoding Ad’s Emotional Connect
Leap assist creative directors to create mesmerizing ads and to win the battle of perception
Hello Brands:
Consumers perception of brands encompasses nuanced realm of thoughts, emotions, and reactions. Leap assist you to rigorously measure and strategically target the feelings that drive customer’s behaviour.
Time to build meta brands
For ages, creative folks know that emotions play a decisive role in Choice Setting, Approach Behaviour, Spending Levels, and Brand preference. These choice metrics help consumers to shape perceptions, beliefs and influence behavior.
Leap analyses viewers engagement towards Ads by taking nonverbal and contextual cues to understand emotions and feelings. This unique ability of analysing the entire Ad and report how viewer felt about it in meaningful output gives us unparallel scale to analyse millions of users of varied ethnicities, across different geographies and diverse demographics in single go and report it in aggregate form.
Now this allows creative directors to infer,
- Is Ad’s proposition is in alignment with consumers needs and expectations?
- Is Ad is driven by powerful human insights?
- Is it shaping the way people think, feel and behave?
For Brands, It is becoming increasingly important to understand perception strength to build strategies for successful future
See how Leap is inferring feelings while watching an Ad
Results:
As environment forms Lively, Solid and Safe whole and induces to think actively about it, Individual is feeling overjoyed. Individual is in a Joyous mood state and State of Affect is Activated Pleasure.
This entire context, content and Affective states instate the responses like individual is persuaded and Self Assured.
If you want to know how we can do it on the scale and report it in aggregate form, we are just a call away.. Connect Us
View more field results: https://www.youtube.com/@PodlabsLeap